Whether you're brand new to email marketing or you're constantly
striving to improve, most likely you find benefit in learning new tips
and tricks along the way. Here at Bronto, we realized long ago that
our customers are thirsty for new information to better their email
marketing program. We also realized that some of our customers do
fantastic things with email marketing. At that moment, the Customer
Success Series was born! Since then, we've been showcasing a
successful customer through webcasts open to Bronto customers and the
general public.
Not long ago, October 30th to be exact, Bronto conducted a webcast
featuring Trek Bikes as part of our Customer Success Series. DJ,
Trek's Account Manager at Bronto, and Casey Kohner, Trek
eCommerce Manager, put their personal sporting rivalries aside to talk
about one
thing they have in common - email marketing. Trek Bikes has a great
success story; they utilize email marketing best practices (see
previous blog post about the all-new Madone release: http://blog.bronto.com/bronto_updates/2007/07/customer-email-.html
) and saw the best product launch in their 31 year history by
incorporating email communications in their marketing mix. Let's also
not forget their 99% delivery rate, 70% open rate, and 50% click to
open rate...not too shabby! We had a great crowd listen in and ask
questions on varied topics, such as: seasonal variables, how to grow an
email list, and segmentation.
Participating in a webcast is an easy way to learn how other
businesses tackle the complex beast known as email marketing. Bronto
webcasts are always free and don't require a commitment to purchase.
Customer Success Series Webcasts are conducted nearly every month on a
Tuesday at 2pm EST. Not one to have an open calendar? Webcasts are
packaged for your convenience at http://bronto.com/customers/success. Anytime, 24/7, you can access podcasts, success stories, and webcast slides at your leisure.
With 12 customer success stories to choose from, you're bound to
find a story that fits your situation or your challenges. From
retailers to non-profits, and from baseball to babies, take a gander at
how some of our clients are successful with Bronto, and learn how to
create your own email marketing success story.
Bronto customers, have a success story you'd like to share? Send me an email at caroline@bronto.com and let me know how you've achieved email success with Bronto.
-Caroline Smith
Marketing Program Manager
RELATED READING : Http://listfreeware.com
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